Bangkok Chayoratn Co., Ltd. and Bangkok Chayolife Co.,Ltd. (Subsidiary Company) (“the Company”) has implemented this privacy policy in order to inform all of its customers and business partners of its measures regarding personal data information management which includes the collecting, using and disclosing of Personal Data in accordance with the Personal Data Protection Act B.E. 2562 (the “PDPA”). Such measures are based on effective and appropriate international standards on personal data protection procedures.

The scope of enforcement and application of the Privacy Policy is in accordance with the PDPA and covers all processing of Personal Data (as defined in this policy) which is performed by the Company, as well as any person who meets Personal Data as it relates to the Company's operations and must therefore comply with this Privacy Policy and the legal framework.

The Company’s collection of Personal Data on Data Subjects (such as specific personal information, information related to the personal life or personal interests, financial information, or sensitive personal information) shall be based on the following sources and principles:

Personal Data may be disclosed to third parties, organizations or government agencies as follows:

The Company shall retain Personal Data either soft copy or hard copy format. The hard copy shall be stored in locked cabinet The duration for which the Company shall retain Personal Data will be either one of the following:

When the Company transmits or transfers Personal Data to another countries, it shall take steps to ensure that the destination country has sufficient personal data protection standards. In cases where that the destination country does not have sufficient personal data protection standards, the transmission or transfer of such personal information must comply with exceptions specified in the Company’s rules that are not in violation of the law.

Google Analytics on our sites which include, but not limited to, our corporate websites. Google Analytics uses technologies such as cookies to help analyze users’ website experience. The information generated by the cookies about your use of Chayoratn’s website (such as your IP address, the URL visited, the date and time the page are viewed) will be transmitted and stored by Google on Google servers. Google will use such information to monitor the compile reports on website activities and provide other services related to website activities and Internet usage. Google may transfer this information to third parties where required by law, or where such third parties process information on Google’s behalf. For more information about Google’s privacy policy in respect of Google Analytics, please refer to http://www.google.com/analytics/learn/privacy.html. You may opt out of Google Analytics by using Google add-on at https://tools.google.com/dlpage/gaoptout?hl+en=GB.

The Privacy Policy of the Company is applicable to our websites only. Some parts of our websites or applications may contain links to third party websites or services such as social networks, those websites do not operate under this Privacy Policy. We are not responsible of such third party websites and services or their privacy practices. You are advised to check the privacy policies on those websites to understand their policies on the collection, use, transfer, and disclosure of personal data thoroughly.

Data Subjects shall have the following rights available to them in accordance with the PDPA.

However, the Company may refuse the exercise of the above rights by the data subjects, provided that the rejection is in accordance with the Company’s rules that are not in violation of the law, especially when it is necessary to use the Personal Data in obtaining the right to exercise acclaim according to the law or to practice by law.

The Company provides a channel through which Data Subjects can contact the Company to make requests to exercise the above rights. In case that the Company rejects a request, it shall notify the Data Subject of the reason for the rejection.

The Data Subject has the right to file a complaint if the Data Controller or the Data Processor, including its employees or service providers violates the PDPA, or notifications issued in accordance with the Act.

The Company has established appropriate personal data security measures to prevent the loss of unauthorized and unlawful access to, and the use, modification, correction, or disclosure of Personal Data in accordance with the Company's policies and procedures for information security.

If the Company engages an agency or a third party to perform work related to the collection, use or disclosure of Personal Data, then it requires such agency or the third party to keep the Personal Data confidential, secure, and prevent the collection, use or disclosure of such Personal Data for any purposes other than as specified in the scope of engagement or any unlawful purposes.

The Company shall review and update this Privacy Policy as and when it deems necessary to reflect the Company’s practices, regulations, and relevant law. The Company reserves the right not to inform changes of this Privacy Policy to the Data Subjects individually but will post up-dates of this Privacy Policy on its website as soon as possible after such change is made.

Data Subject has any questions about this Privacy Policy, or would like to exercise their right according to the PDPA, then they should contact:

Data Protection Officer
Bangkok Chayoratn Co., Ltd. /Bangkok Chayolife Co., Ltd.

25 Bangkok Insurance/Y.W.C.A. Building, 10th Floor, South Sathorn Road, Tungmahamek, Sathorn, Bangkok. 10120

Telephone: 02-285-7575